"Vampires have become a substitute for fairy tales that adults couldn't tell themselves anymore," says William Patrick Day, professor of cinema and English at Oberlin College and author of Vampire Legends in Contemporary American Culture: What Becomes a Legend Most. "Vampires are dangerous and sexy and powerful and they have what humans want--immortality."
And they create what companies want: cash. According to Box Office Mojo, vampire films have grossed $1.3 billion since 1978, with an average opening gross of $15 million. That's a bigger first-weekend average than romantic comedies ($10 million), romantic dramas ($10 million) and slapstick comedies ($11 million) and on par with action flicks like the Rush Hourfranchise, a product of Time Warner's New Line Cinema.
5. Edward Cullen
As the love interest of Bella Swan in the commercially successful Twilight film, Edward Cullen plays a permanently 17-year-old vampire. The Summit Entertainment movie, which is the first of three planned, became a sensation. It reaped $191 million at the domestic box office, marking the first big success of independent film studio Summit Entertainment.
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